Story | Jun 11, 2014 | 7:31 PM
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Story | Jul 16, 2014 | 8:01 PM
Story | May 22, 2014 | 9:15 AM
During my 30 years of teaching management at the American Management Assns. and USC, I often exposed students to a business challenge referred to as "marketing myopia." I started with the story of the buggy-whip manufacturers, along with the railroads,...
Story | Jan 31, 2014 | 2:14 PM
Orange Coast College has a new director of marketing and public relations. Juan Gutierrez will serve as public information officer, overseeing marketing, student recruitment, media relations and media publications. "I am excited to be part of the...
Story | Feb 14, 2014 | 7:13 PM
UC Irvine is among four Orange County campuses chosen to participate in the 2015 Solar Decathlon hosted by the U.S. Department of Energy. The event, to be held in fall 2015 at the Orange County Great Park in Irvine, will have participants "designing and...