A rendering of the new Ruby's Dinette, which features a new 1960s look, a new menu and "fast casual" service. The eatery will reopen Thursday. (Courtesy Lee Healy Marketing, Daily Pilot / August 13, 2014)

The Ruby's Diner at 428 E. 17th St. in Costa Mesa will reopen Thursday as Ruby's Dinette. The new concept advances the diner's look a couple of decades — from the well-known 1940s theme of red vinyl booths, Formica counters and juke boxes, to what a press release calls a 1960s "vibe" with lava lamps, mosaic tile, pendant lights and Terrazzo counters.

The restaurant will feature a new menu, as well as familiar Ruby's items, craft beers on tap and an ice cream counter. Ruby's will start with lunch and dinner but there are plans to add breakfast service Aug. 28.

Irvine-based Ruby's is also introducing "fast-casual" service. That means customers order at a counter and then have their meals delivered by servers to their tables. The restaurant will feature indoor, patio and take-away dining.

Ruby's opened in 1982 on the Balboa Pier. The chain is named for CEO Doug Cavanaugh's grandmother, Ruby Cavanaugh.

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Sushi restaurant coming to Fashion Island

Sushi Roku is coming in early 2015 to Fashion Island — its first Orange County location.

The Innovative Dining Group establishment combines "centuries-old culinary traditions with contemporary accents in a trend-setting environment," according to a news release.

Sample menu items listed in the release include the Salmon Sashimi Basil Wrap, with burrata and a red wine yuzu sauce, Tuna Tartare, with yuzu guacamole, and a Baked Lobster hand roll in creamy miso sauce.

The Japanese restaurant first opened in 1997 and has locations in Los Angeles, Santa Monica, Pasadena, Las Vegas and Scottsdale.

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Back Bay Bistro names new chef

The Back Bay Bistro in Newport Beach has a new executive chef: Bruno Massuger. He will run the kitchen and the Dunes' catering division.

Massuger, a native of France, served in the same role at The Center Club in Costa Mesa for 16 years and worked with the club's parent company at other properties.

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Pedego Electric Bikes opens on Newport Pier

An electric bicycle store, Pedego Newport Pier, recently opened at 2001 W. Balboa Blvd. The store owned by Chasen McNaughton and his father, Kent, offers bikes for sale, rental and self-guided tours.

The Pedego Newport Pier store is open from 9 a.m. to 6 p.m. weekdays and 9 a.m. to 7 p.m. Saturdays and Sundays.

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Melamed joins Newport practice