Matador Alcove owner David Zimmerman started his own shoe line named Bull + Tassel. (Kevin Chang, Daily Pilot / January 17, 2013)

"My old office [in Shanghai] had all this stuff in it: a bar and projection screen," Zimmerman said. "John said, 'Why don't you put chairs in here?'... that's how the idea and whole concept came about. Guys love coming and hanging out, and it's kind of an old club."

Merv Griffin's former personal stylist, Dean Tompkins, also is a stylist there now. He just walked in and asked if they needed someone, Zimmerman said.

Hair is just one piece of Matador Alcove. The big part is the social club aspect, or societies, as Zimmerman calls them. Just about any society exists: a society of thinkers, artists, auto enthusiasts and even a tasting society (food or wine and such). Zimmerman said there are about five to 10 societies right now.

"If someone expresses an interest, we go out and create a society around it," Zimmerman said.

About 300 members are part of Matador Alcove. Membership prices range.

"It depends on your involvement," he said.

There's the monthly hair membership that affords members "proper" cuts, and then there's the social club membership. A mid-range membership is about $500 a year, he said. Other levels of membership exist, including junior ones for youth.

Zimmerman was mum on details about members, but did say one is an Indy race car driver and another is a master tequila creator. Rock stars are members as well, according to Zimmerman.

"They come from all walks of life," he said, shortly before a man walked in wheeling a baby stroller to get his haircut.

Membership and knowledge of the place grew from "word of mouth, really," starting with about 100 members. "It's about building a community of guys," he said.

Two salons, a men's social club, shoes — what's next? More shoes under the Bull + Tassel line, Zimmerman said.

"There's so much I'd like to do...right now, I need to start talking to people financially and I'm open to that," he said. "I'm more of a designer, not operations necessarily."

What he does isn't all about fashion, although he's been exposed to trends in Europe from traveling and his days of soccer over there. That gave him a more gentlemanly approach to his tastes and likes.

"Men are taking pride in how they look," he said, citing retired Japanese soccer player Hidetoshi Nakata, who often appears at runway shows and sports designer threads.

And yes, sometimes, Zimmerman is the guy they turn to guide them on style.

Twitter: @agomezberman